How to Write a Great Product Description & Boost Amazon Sales
You know you have a great product on the market. So, why aren’t more people buying it? Here’s a better question: How much effort are you putting into your Amazon product description? This is something many sellers overlook, and it often costs them the sale. If done right, writing Amazon product descriptions can effectively persuade your potential customers to make a purchase.
To determine the appropriate phrases to use, it’s important to understand the buyer’s journey. When your potential customers have reached your product’s page on Amazon, they are already in the purchasing mindset. Your goal at this point is to convince them to make that purchase. As a result, you want to write copy that connects with your shoppers. The cherry on top and the ultimate key to success is to use Amazon’s SEO algorithm.
Amazon systematically works to help customers find what they’re looking for as quickly as possible. To do this, it uses an algorithm called A9. Its purpose is to place the most relevant products customers will want to buy on the first page of Amazon’s search engine results. Why? To put it simply: the more likely a product is to be seen, the more likely it is to be purchased. When you know how to write a great product description, you’ll increase your chances of the product getting viewed. Let’s take a closer look at how to draft your Amazon copy effectively and get more sales as a result.
Know Your Audience
The best writers write about what they know with their intended readers in mind. In this case, those readers are your potential consumers. Before you begin drafting your Amazon product description, ask yourself about your key consumers’ background. Focus on important questions like:
- What is their age demographic?
- What sort of lifestyle do they lead?
- What are their wants and concerns?
If you haven’t already, do some research on demographic trends, customer reviews and experiences to get a clearer idea. From this info, create a buyer persona to determine the background and behavioral traits of your average customer. All of the information you gather will be reflected in every section of an optimized Amazon product listing and description.
Think Like Your Customers
It’s time to switch over from the sales side of things to the consumer’s perspective. While it sounds simple, it may be more of a challenge than you’d expect. After you’ve analyzed your audience, try thinking like them. A great way to dive into your buyer’s mindset is to shop on Amazon as they would. As you do it, ask yourself these questions:
- Which items do you like and what makes you want to click on them?
- What things attracted you? How did those certain things stand out?
- Of the items you browsed, what did you want to buy and why?
This sort of insight will provide you with a better understanding of buyers and how your products can stand out during their Amazon shopping.
Conduct Keyword Research
When you’re writing Amazon product descriptions, you want to include high-volume, relevant search terms visitors would typically use. These terms are referred to as keywords. By weaving keywords into your product descriptions, you’ll increase your chances of customers seeing your products. To learn more about keywords, see the Amazon SEO Guide for more information.
Less Really Is More: How To Draft Your Content
Writing the perfect copy is a bit of a juggling act. You want just the right amount of keywords scattered among other words and phrases that speak to your buyers. You also need to pay attention to the overall flow so that your wording sounds as natural as possible.
It’s important to put the majority of what you want to say into the bullet points that appear with the product images in your listings. This is the first thing your customers will see when they reach your product. This is where that juggling act comes into play; you’ll want to be as descriptive as possible while also being straightforward and attention-grabbing.
Why Should Your Content Be Short and to the Point?
Once your customers reach your Amazon page, they have a better idea of the sort of product they wish to buy. They generally aren’t in the research phase, so they don’t need as much information as someone Googling to learn what’s out there. As a result, if they see a lot of text in your Amazon product description, they’ll most likely get bored or skim through and miss something important.
Straightforward content truly is best when writing Amazon product descriptions. Further down the page, you can include a longer description. This should be a short recap of the information mentioned in the bullet points, or it can list key information and product specifics that wouldn’t fit in the bullet points. This will help to make the copy more appealing to your customers.
What’s In It For Your Customers?
Your customer is key, and that’s something to keep in mind throughout this whole process. Ultimately, your Amazon product description should tell them how they benefit from making a purchase.
To get in this mindset, it’s important to think about what they will get out of using your product.
- What problem do they have that it will solve?
- How will it make their lives easier?
Highlight Positive Feedback
If you’ve received great customer reviews, make it known. Rather than just take your word for it, shoppers are greatly interested in what fellow consumers have to say. Prove to your potential customers that others love your product and so will they.
Use AMZAlert for Product Description Guidance and More
Once you’ve mastered how to write a great product description, you’ll want to keep track of your listings and make sure they’re safe. Your popular content may be at risk from scammers wanting to reap the benefits of your hard work to increase their own Amazon sales. Don’t combat this alone – let AMZAlert help.
Our Amazon product tracking software will detect suspicious activity and notify you via text or email. This Amazon product description tracking saves you the trouble of having to constantly check your product listings for changes. Get started on writing Amazon product descriptions today, and get ready to see the difference!