Amazon Seller Keywords: Terms To Guide You To Success | AMZAlert
Guide to Amazon seller keywords

54 Amazon Seller Keywords To Know So You Can Sell Successfully

Whether you’re just starting out with your Amazon business or are a seasoned seller, it’s always good to brush up on some of the most common Amazon seller keywords. From endless acronyms to confusing jargon, it can be overwhelming trying to keep it all straight. That’s why we’ve created a glossary of sorts filled with the terminology used when selling on Amazon. Keep in mind that this glossary is in no way exhaustive and you should refer to Amazon for more in-depth information about how to sell on Amazon.

A/B Testing

Also known as “split testing,” A/B testing is a method of experimenting with two different website or product listings in order to compare and contrast the sale metrics and conversion rates.

Account Health

Account health refers to the various performance targets and policies which sellers have to adhere to if they want to continue selling on Amazon.

Ad Clicks

Ad clicks refer to the amount of clicks ads receive.

Ad Impressions

This refers to the actual number of shoppers who physically see your ad.

Ad Orders

An ad order is the number of orders made by shoppers who actually clicked on a seller’s sponsored ad.

Ad Spend

This refers to the total click charges for an Amazon-sponsored campaign.

Ad Targeting

Ad targeting on Amazon gives sellers the option of selecting their own keywords for an ad campaign or allowing Amazon to automatically choose the keywords.

Affiliate Marketing

This type of marketing arrangement is when an online retailer pays a commission to an external website for traffic and/or sales generated from referrals.


AMZ or AZ stands for Amazon.

Amazon Keyword Research Tool

An Amazon keyword research tool can help sellers determine which words are important to include in their listings. This tool can help streamline product tracker alerts.

Amazon Keyword Software

Amazon keyword software works by allowing sellers to track their top current keywords or their competitor’s keywords that customers are searching for.

A9 Search Engine

The A9 search engine is a search advertising technology subsidiary company of Amazon. It powers Amazon’s product search pages, as well as other e-commerce sites.


This acronym stands for the Amazon Standard Identification Number and is the ID number Amazon gives to each product listed on Amazon. The ASIN can be found when using Amazon’s seller tools to search for the product.

A-to-Z Guarantee

This is an Amazon program for customers that guarantees timely delivery of third-party products. Under the A-to-Z Guarantee, customers may make claims against sellers if the delivery time or product quality is unsatisfactory.


ATOP, or “at time of posting,” is most often used when posting about a price, deal or sale.

BB (Buy Box)

This refers to Amazon’s one-click purchase spot for buyers. When listing an item on Amazon, the goal is often to be a buy box seller.

Best-Seller Ranking (BSR)

Updated hourly, this is an Amazon product ranking calculation based on sales. It reflects both recent and historical sales.


Typically restricted to most Amazon sellers, this category is also known as Business Industrial & Scientific Supplies.


A store that has a physical location is also known as a brick & mortar store.


A pretty common sales tactic in retail, BOGO stands for “buy one get one.” The deal is usually either “buy one get one for a percentage off” or “buy one get one free.”


This acronym stands for “be on the lookout.” Products paired with BOLO are ones an Amazon seller has found to be profitable.

Brand Registry

This Amazon program protects sellers and their brand from copyright and/or trademark violations.


This term refers to when an Amazon listing combines various products together in order to create a brand new product listing.


COGS, or “cost of goods sold,” is the price a seller pays for their inventory items. This price is used for tax and accounting purposes.

Early Reviewer Program

This Amazon program works by encouraging shoppers who’ve previously purchased a product to leave honest and authentic feedback.


FBA refers to “fulfillment (or fulfilled) by Amazon.” What this boils down to is that the seller ships their inventory to Amazon to pick, pack and ship. This option allows the seller to make more money with their inventory as they can take advantage of free shipping and other FBA perks.


A fulfillment center (FC) is where products are sent to if using FBA products. They are stored, prepped and shipped at this center once they are sold.


The fulfillment network stock keeping unit (FNSKU) is the set of numbers printed directly on the product label that enables the picker’s scanners to identify the product, ensuring that the correct item is pulled for each sale. Each FNSKU is unique to the seller.

Fulfillment Fee

This is the fee Amazon charges to sellers to pick, pack and ship products through the FBA program.

Gross Profit

This is the profit after costs are deducted. Costs typically stem from making and selling the product.


HTF stands for “hard to find.” When a product becomes HTF, the price will often increase.


Very simply, this refers to the products that you have available for sale.

Inventory Management Software

Amazon seller inventory management software allows sellers to track their product price changes, track keyword movement and stay up-to-date on potential threats from hijackers and hackers. It also alerts you to changes in your Amazon star rating and best seller ranking.


The International Standard Book Number, in terms of Amazon, is similar to UPC codes in that it’s used to look up products. But with Amazon, it’s also used with seller tools.


Merchant fulfill (MF or FBM) simply means the item is being fulfilled by the merchant. MF indicates that a merchant seller fills, picks, packs and ships the orders straight to the customer themselves.


Minimum order quantity, or MOQ, is the minimum number of units that can be purchased at once. This is common when buying from wholesalers or when creating a private label product.


The manufacturers suggested retail price is quite literally just that. On Amazon, the MSRP is typically listed above the selling price if the current price is lower than the MSRP.


A multi-pack is an Amazon listing that includes multiples of the identical product sold as one unit.

Net Profit

Net profit refers to the profit a seller is left with after accounting for operating expenses, cost of goods and various Amazon fees.


Online arbitrage (OA) are deals found at various online retailers that can then be resold on Amazon.

PL or WL

These acronyms stand for private label and white label. These terms refer to a seller who creates and brands their own product, typically buying directly from a manufacturer in China.

Pro Merchant

This feature comes with a $39.99 a month Amazon Professional Seller account. It allows you to use 3rd party software and saves you 99 cents in fees per item sold on Amazon. If a seller typically sells more than 40 products per month, Pro Merchant can actually save them money.


There are four sales quarters of the year:

  • Q1: January-March
  • Q2: April-June
  • Q3: July-September
  • Q4: October-December


Retail arbitrage (RA) are products bought locally from brick-and-mortar stores to be sold on Amazon.


A replenishable item (replen) is bought for regular or sale price and can then be purchased repeatedly online.


A critical term in retail, ROI stands for “return on investment” and is basically how much money you make on your sold items.


Search engine optimization (SEO) involves using popular search terms in a product listing so that it will rank well on Amazon and Google. This ultimately helps buyers find the listing.


SC, or Seller Central, is the main dashboard of any Amazon Seller Account.


This is the process of searching for products to sell online.

Verified Reviews

These reviews are left by a person who has actually purchased the product. These reviews carry more weight than unverified reviews.


A virtual assistant or VA is someone who helps sellers find products online to resell on Amazon.

Unverified Reviews

These reviews are left by a person who hasn’t first purchased the product they’re reviewing. These reviews typically carry less weight than verified reviews.


As we referenced earlier, a UPC or Universal Product Code is a 12-digit code that can be found on any and all retail products. This code can be used to look up items on Amazon.


This term, when used in reference to Amazon, is when products are purchased directly from the brand owner to be resold on Amazon.

Sell Successfully With AMZAlert

Knowing how to sell on Amazon and how to successfully navigate the policies, programs and intricacies can make anyone’s head spin. But with the help of AMZAlert, we can help monitor your product listings and instantly alert you to scammers, hijackers, bad reviews and more! We provide you with peace-of-mind monitoring while saving you time and money. Have a question or need more information? Feel free to contact us today—we’re here to help!

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