4 Tips To Optimize Your Amazon Product Photography
In the world of ecommerce, having quality photos to go with your product listings is a crucial part of securing sales — especially when it comes to Amazon product photography. Check out why high-quality Amazon product photos are so important and how you can do them right.
The Importance Of Amazon Product Photography
Amazon is especially particular about the kinds of images Sellers are allowed to add to their product listings. If your images don’t follow their guidelines, Amazon won’t hesitate to suppress your listing. But that’s far from the only reason you should optimize your Amazon product photography.
While having a solid product description is necessary for breaking down the finer details of your product, photography is what’s really going to help sell it. Customers want to instantly know that the listing they click on matches what they’re searching for, and product images offer them that reassurance. Online shopping is highly visual, so pictures that give a realistic depiction of your product will increase clicks and conversions (sales) while decreasing complaints and returns.
How To Optimize Your Amazon Product Photography
Don’t stop at the most obvious basics of photography in general (in-focus imagery, good lighting, etc.). Applying just a few more simple yet critical rules can make a big difference. Follow these tips to optimize your Amazon product photography and help maximize your sales.
1. Follow Amazon Guidelines
The first and most obvious thing you can do as a Seller is to familiarize yourself with Amazon’s product photography guidelines. They’re fairly straightforward, so making sure your pictures are up to par should be simple.
To start, make sure that your products are set against an all-white background. Amazon generally allows a few secondary images to have regular backgrounds if it helps demonstrate the product in use or show its scale. For the most part, however, your photos should have no background.
All of Amazon’s thumbnail images are square shaped. Your product should fill roughly 85% of the space. The dimensions of your product photos can range from 200 x 200 pixels to 2000 x 2000 pixels. Once uploaded, Amazon will automatically scale your image to 500 x 500 pixels, so a dimension ratio of 2:1 or 1:1 is preferred to ensure that your images retain their quality. File formats accepted include JPEG and GIF, but PNG files will also work.
Aside from the technical aspects, make sure that your Amazon product photography doesn’t contain any text or graphics, even if they don’t interfere with the customer’s ability to see the product. If you do include environmental pictures or additional objects in the photos to show scale, make sure not to do so in excess! Finally, as would be expected, any inappropriate or offensive images are not allowed.
2. Check Your Reviews
Whether they’re good or bad, reviews can be a good way to understand how your customers use your product and if they’re confused by it in any way. You can then use these comments to alter your product descriptions and images. For example, if customers have complained that your product wasn’t the exact color they thought it would be, you should make sure your images aren’t too saturated and don’t contain misleading shadows. If customers say they like to use your product outdoors, you could include a photo of it in a similar outdoor setting. The context you add to your Amazon product photography will help show customers that you have exactly what they need.
3. Edit Your Photos Properly
Not every Seller can afford professional product photography for Amazon listings. Luckily, if you have a good digital camera or a newer smartphone, you can take and edit these pictures yourself!
After taking your photos in overhead lighting on a white background, like a sheet, you can edit them with a program on your phone or computer. Photoshop is a good place to start on the computer, but taking the pictures with a smartphone allows you to edit them right in your photo app. The main aspects of the photo you should edit include:
- Exposure — makes your image darker or brighter. Brightness can also make your image darker or brighter, but it tends to reduce the image quality.
- Shadows/Highlights — can help eliminate off-white colors in your white background, such as small creases causing shadows.
- Saturation/Temperature — can help balance out your images’ colors. Be careful not to crank this one up too far, or else it will give your pictures an orange hue.
- Clarity/Sharpen — can add additional focus (but don’t overdo it).
As you’re editing, keep a copy of the original photo for reference. This will ensure that your final product is still an accurate representation of what your product looks like.
4. Add Objects For Scale
Simply giving product dimensions in your description won’t give your customers the best idea of its size. To help them better understand your product, you can include an additional object in your Amazon product photography to demonstrate scale. For example, if you’re selling earrings, you could place one next to a coin or, if you have access to a model, take a picture of someone wearing the earrings. If your product is larger, you could include a simple silhouette graphic of a person standing next to it.
Keep Track Of Your Product Listings And Images With AMZAlert
Once you get your Amazon product photography just right, you don’t want anyone to mess with it. Rather than constantly checking in on your listings, let AMZAlert’s Amazon Product Tracker keep watch for you. Our tracking software will automatically alert you through text or email whenever a hijacker or scammer tries to alter your product photography.
AMZAlert’s software can also do a lot more than that. From automatic cease and desist letters to Amazon review monitoring and more, we’re dedicated to making your life as an Amazon Seller easier. Check out the rest of our features to see how AMZAlert can help make your Amazon store a success!