You know you have a great product on the market. So, why aren’t more people buying it? Here’s a better question: How much effort are you putting into your Amazon product description? This is something many sellers overlook, and it often costs them the sale. If done right, writing Amazon product descriptions can effectively persuade your potential customers to make a purchase.
As an entrepreneur, you are well aware that setting up your products’ Amazon pricing levels can be a tricky balancing act. Your minimum advertised price (MAP) policy should preserve your profit margins and protect your brand’s reputation, all the while discouraging any and all MAP policy violations. In addition to all this, you’ll need to keep in mind the interest of online retailers, distributors, brick-and-mortar retailers, target customers and competing sellers. That is a lot to juggle.
PPC, or pay-per-click, is an advertising model that charges users for clicks instead of views. Many different browsers and marketplaces use PPC, but Amazon’s PPC System is a pillar of your marketing system if your brand is on Amazon. There are plenty of Amazon PPC Agencies which offer services to increase profits on PPC campaigns. Should you work with one? If so, what elements should you look for to maximize your marketing budget?
As the old saying goes, if you can’t beat them, join them!
Amazon (the online retailer to rule them all) is where you want to be selling your products if you’re an e-commerce business. But finding your niche on Amazon and remaining successful can be difficult if you’re not using the best Amazon FBA tools available. The task of attracting customers, filling orders and earning a reasonable profit can be daunting. But with smart inventory management software, Amazon businesses can take control and make Amazon work for them.
When you’ve put a lot of hard work and long hours into building a successful business as an Amazon seller, the last thing you want is for your account to be suspended. Amazon seller code of conduct violations might seem like they’re easy enough to avoid, but you could wind up with a suspended account even if you do take the necessary precautions and run a legitimate, trustworthy business. Take a look at some of the most common Amazon seller policy violations, and find out how you can handle each one to get your business back on track.
If you’re an Amazon merchant, you’ll have no doubt already taken advantage of the Amazon seller resources available to you through the popular ecommerce platform. While these tools and programs allow you to manage products and orders, there are even more third-party software solutions and tools for Amazon sellers out there to help drive sales and take your business to the next level.
Whether you’re just starting out with your Amazon business or are a seasoned seller, it’s always good to brush up on some of the most common Amazon seller keywords. From endless acronyms to confusing jargon, it can be overwhelming trying to keep it all straight. That’s why we’ve created a glossary of sorts filled with the terminology used when selling on Amazon. Keep in mind that this glossary is in no way exhaustive and you should refer to Amazon for more in-depth information about how to sell on Amazon.
To make the most of your Amazon business, you have to be able to protect your listings. The best way to do that? Being a smart seller, which includes using Amazon seller management software to keep 24/7 watch over your listings. But before we get into the software details, find out how you can fortify your product listings against one of the most annoying problems on Amazon — hijackers.